Joining the Dots In Review

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The UK and Ireland have a long history, with shared borders, language, and family ties. This also extends to industry where the UK & Ireland are struggling with similar challenges.  From this the Joining the Dots British Embassy event, in Limerick, it gave a forum to exchange ideas from an industry, academic, and city council standpoint.  CONFIRM was a parent for the Joining the Dots British Embassy event which was focused around Smart Manufacturing and Smart Cities.

Now that the dust has settled we wanted to share some of the key takeaways from the 2 days.

Opening Remarks

Robin Barnett British Ambassador to Ireland, Adam Tesky Deputy Mayor of Limerick City and County Council, Dr. Pat Daly Director of Economic Development and Planning for Limerick City and County Council, and Dr. Des Fitzgerald President of University of Limerick all said opening remarks to welcome delegates to the event.

Many of the opening remarks focused on the launch of Limerick’s new brand positioning, Limerick Atlantic Edge, European Embrace. There was huge excitement in the room with nods made to Limerick’s 2030 plan which has made a commitment to the future with a specific focus on supporting innovation as well as fostering economic growth.  This coupled with Limerick’s high quality of life and accessibility from a European and Americas standpoint is making Limerick a destination for foreign investment.


Key Takeaways

We had a mix of UK and Irish industry sitting on the panel with CONFIRM’s Bill O’Leary acting as moderator.

Key points of discussion were around:

  • CULTURE is becoming increasingly important and this is the best way to attract and retain talent.
  • BECOME A DISRUPTOR by fostering a culture that encourages people to challenge the status quo and create disruption in market. Deploying more entrepreneurial thinking will help to evolve the landscape and create further adaption and advancement.
  • FAILURE IS OK however that comes with a caveat. One needs to fail fast otherwise it will be a drain on money and confidence internally which will potentially make the business increasingly risk-averse.



Site Tours

CONFIRM worked with their partners, Johnson & Johnson, ADI & DELL to facilitate site tours to their innovation centres where both UK & Irish delegates could see first-hand technology and innovation happening within the region.




CONFIRM, is the world-leading SFI research centre in Smart Manufacturing hosted by the University of Limerick. CONFIRM is transforming Industry in Ireland to become world-leaders in Smart Manufacturing.

  • More information is available at
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  • LinkedIn Confirm Centre


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